U.K.-based Burton’s Biscuit Co. has announced a U.S. distribution partnership with International Food Associates (IFA) to realize a projected $100 million business ambition in the U.S., according to World Bakers, a U.K.-based baker’s publication.
IFA will support Burton’s expansion plans for the U.S. premium cookie sector by harnessing its network to deliver products efficiently to market.
Driven by the Cadbury brand, which Burton’s manufactures under license, projected $100 million business hopes have been forecast for the medium term.
The Cadbury Fingers range has been adapted for U.S. consumers and will include Milk Chocolate, Dark Chocolate and Salted Peanut Crunch varieties.
Stephen Carson, director of international business development at Burton’s, said: “With a USD $548 million market opportunity in the U.S., this partnership is a crucial springboard for future growth.
Don Cook, IFA president, said: “Working with a long-standing British brand, we’re confident our retailer network will respond well to Burton’s iconic products.
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