The USRSB — a group of U.S. beef value chain participants including producers, processors, retailers, foodservice operators, packers, allied industry and non-governmental organizations — will identify sustainability indicators, establish verification methodologies, and generate field project data to test and confirm sustainability concepts for use throughout the U.S.
Using the definition for sustainable beef recently released by the Global Roundtable for Sustainable Beef, the USRSB says it will develop sustainability indicators relevant to the various beef systems in the U.S., as well as a means to verify sustainable progress in a transparent manner that can be shared. Like the GRSB, the USRSB will not mandate standards or verify the performance of individual beef value chain participants.
The USRSB has 43 founding members. They include: Adams Land and Cattle; AgriBeef; Alabama Cattlemen’s Association; Beef Cattle Institute, Kansas State University; Beef Marketing Group; Cargill Meat Solutions; Certified Angus Beef; Colorado Cattlemen’s Association; Costco Wholesale; Dow AgroSciences; Elanco Animal Health; Florida Cattlemen’s Association; FPL Food; Global Food Traceability Center; Golden State Foods; Holistic Management International; JBS USA; Kansas Livestock Association; K-COE ISOM; King Ranch Institute for Ranch Management; Lopez Foods; McDonald’s; Merck Animal Health; Micro Technologies; Minnesota Cattlemen’s Association; Missouri Cattlemen’s Association; National Beef Packing Co.; National Cattlemen’s Beef Association; National Livestock Producers Association; Nebraska Cattlemen’s Association; Oregon Cattlemen’s Association; Simplot Livestock Company; Sustainable Rangelands Roundtable; Texas A&M AgriLife Research; Texas and Southwestern Cattle Raisers Association; The National Grazing Lands Coalition; Texas Cattle Feeders Association; The Nature Conservancy; The Samuel Roberts Noble Foundation; Tyson Foods; Walmart; World Wildlife Fund; and Zoetis.
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