Consumers Call the Shots When It Comes to Online Grocery Shopping

Some retailers are getting the message, but others are scrambling to catch up.

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Consumers are a powerful influence on the food supply chain. Their desire for a wide array of fresh, healthy foods year round—combined with easier and convenient shopping options, including online grocery ordering and home delivery—are reshaping where food is sourced, how it is grown and/or manufactured, and ultimately how and where food is purchased from retailers. 

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