Heineken Pulls 'Lighter is Better' Advert

Heineken removed an ad for its beer after it was deemed "racist" by many.


Heineken pulled an advertisement for its beer after many critics, including Chance the Rapper, deemed it to be racist.

The commercial shows a beer sliding past three people of color before arriving in front of a lighter-skinned person with the tag line saying "Sometimes, lighter is better."

The commercial went viral due to the negative response from consumers, many of which deemed it to be racist.

Grammy award winning rapper and activist Chance the Rapper took to twitter to voice his thoughts on the commercial, accusing the brand of portraying a negative image so that more people would talk about them.

Heineken pulled the commercial, releasing the following statement: "While we feel the ad is referencing our Heineken light beer -- we missed the mark, are taking the feedback to heart and will use this to influence future campaigns."

The video has since been reposted by YouTube users.

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