Trace Register launched ORIGIN by trace register, a next-generation platform built to simplify compliance and enhance supply chain performance for seafood businesses around the world.
“Traceability is no longer just about compliance—it’s a valuable business asset,” says Phil Werdal, founder and CEO of Trace Register. “With ORIGIN, we’re delivering a platform that helps seafood companies leverage their data for smarter decisions, efficiency, and trust. It’s an investment that pays dividends.”
Key takeaways:
· Designed for seafood companies of all sizes, ORIGIN builds on the robust foundation of Trace Register’s TR5 GDST-capable platform while offering a modern, intuitive interface and expanded capabilities.
· ORIGIN will be in 9 languages and includes 1:1 global customer service.
· Users can achieve an average 80% reduction in manual data entry, and ORIGIN enables them to access reliable traceability data across complex supply chains, unlocking the potential for 10 times or greater return on investment.
· ORIGIN offers tools for document management, achieving interoperability, and fulfilling requirements.
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“We built ORIGIN to serve the real-world needs of our clients—no matter where they are or what language they speak,” says Chris Bradford, chief customer officer. “This is traceability designed for people: intuitive, high-impact, and backed by dedicated support. It’s about helping our clients succeed every step of the way.”
