Kroger and Home Chef have expanded on their partnership and are bringing retail meal kits to new cities. The weekly rotating meal solution will be added to 500 Kroger Family of Stores across the country, meanwhile, homechef.com has launched a customizable meal kit feature for online orders that allow customers to have more flexibility in what's for dinner. The feature allows users to change and upgrade recipe ingredients and is a first for the industry.
The Customize It feature expands on HOme Chef's commitment to provide customers increased variety through options like its 5- minute meals, dinners and add-on's like smoothies.
"Our customers asked for more ways to customize their Home Chef meals, and we listened," Vihtelic added. "We are excited to be the first leading meal kit company to introduce these new Customize It choices for everyone seeking the same great Home Chef meals with even more variety and choices."
In store's, each week's rotating retail menu showcases a variety of classic meals, including Home Chef Express meal kits that can be prepared in 15 minutes or less. Each meal kit is designed to serve two and starts at $8.50 per serving.
"Kroger continues to redefine the customer experience and provide new ways to shop for, prep and cook meals through exciting brick-and-mortar and digital experiences," says Robert Clark, Kroger's senior vice president of merchandising. "Last October, Kroger introduced Home Chef retail meal kits, and we're now expanding to add the easy-to-prepare recipes to hundreds of new locations, providing convenient access to the meal solution at more than 700 stores. We look forward to the continued growth of Home Chef in 2019 through expansion and new products."
Home Chef retail meal kits are currently available in Kroger Family of Stores across multiple markets, including Illinois(Mariano's), Kentucky (Kroger), Michigan (Kroger), Ohio (Kroger, Cincinnati), and Wisconsin (Pick 'n Save and Metro Market). The latest expansion is underway and by the end of February, customers can purchase Home Chef retail meal kits in the existing markets and Arizona (Fry's and Smith's); California (Ralphs); Colorado (King Soopers); Idaho, Montana, Nevada, New Mexico, Utah, Wyoming (Smith's); Indiana (Kroger); Ohio (Kroger, Columbus); Oregon and Washington (Fred Meyer and QFC); Tennessee (Kroger, Nashville); and Texas (Kroger).
The Customize It feature expands on Home Chef's commitment to provide customers increased variety through options like Home Chef's no-cook 5-Minute Meals, delicious dinners, and add-ons like fresh smoothies. Visit homechef.com for the weekly online menu offerings.
"Our customers asked for more ways to customize their Home Chef meals, and we listened," Vihtelic added. "We are excited to be the first leading meal kit company to introduce these new Customize It choices for everyone seeking the same great Home Chef meals with even more variety and choices."
