Amazon announced plans to take over Whole Foods in a move many speculate is intended to boost the company's food delivery business, but there may be a problem: High prices.
Comparing a basket of about 45 items across multiple grocery chains, a recent study by the research firm Gordon Haskett found that prices for Amazon's Fresh service are an average of 16.1 percent higher than at Wal-Mart nationwide.
Amazon is trying to get into the crowded food retail business in a more meaningful way. Whole Foods is notorious for its high prices, though analysts are guessing Amazon will use its logistics prowess to help lower costs at the chain. High prices have been called Whole Foods' biggest problem, and according to the study, Amazon's existing grocery offerings also are expensive.
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