Proton.ai launched of Pronto, a conversational AI assistant designed to lighten the load for distribution sales reps by automating routine, time-consuming tasks. With a simple prompt, reps can complete multi-step workflows in seconds without switching tools or re-entering data.
“Pronto is just the beginning,” says Benjamin Cohen, CEO of Proton.ai. “The future of sales in distribution isn’t buried in dashboards or tangled up in admin. It’s reps spending more time with customers while AI handles the busy work in the background: drafting emails, keying in orders, queuing up follow-ups. Reps just review and move. We’re not building software to analyze the work. We’re building software that does the work. This is how AI should work in distribution. It should feel obvious.”
Key takeaways:
· Pronto is a practical, powerful AI assistant built for and with the people who sell in distribution every day.
· Pronto helps reps pull a customer’s top spending categories; identify top products and purchasing gaps; check stock and find suitable alternatives; draft personalized recommendation emails; and log call notes and next steps.
