Wing
A majority of Americans head to the grocery store at least once a week—but they’re ready for something new.
Wing polled 5,000 consumers across the country to gauge the state of grocery shopping and delivery preferences. Survey results reveal real frustrations with the in-store experience: 82% of shoppers name crowds, long lines, and unavailable inventory as the biggest pain points. “Boomerang” trips are also common. 62% return to the store to pick up items they forgot or missed.
“A delivery inflection point is soon approaching. We found that speed is crucial to converting delivery-curious shoppers into delivery-diehards,” according to Wing.
Key takeaways:
- 81% of consumers want the option to receive their orders within 30 minutes or less. Ultra-fast fulfillment is especially appealing to Gen Z and Millennial shoppers, of which 61% order grocery delivery at least once a week.
- The impulse for instant gratification isn’t limited to younger generations. Traditional delivery services leave much to be desired, and shoppers of all ages recognize that. That’s why 58% of respondents are eager to use “fast-mile” drone delivery for their grocery needs.
- 50% of Americans are getting their groceries delivered at least once a week.
- Consumer habits indicate a clear demand for fast, affordable delivery.
- A majority (84%) of respondents expect online grocery orders to be delivered within the same day and 30% want it within the hour. 81% expressed interest in ultra-fast delivery within 30 minutes. 76% are willing to pay if grocery orders are delivered within 30 minutes.
- Younger customers are especially interested in ultra-fast delivery. 61% of Millennials and Gen Z respondents order groceries at least once a week.
- Consumers nationwide are eager to try drone delivery, and believe it will change
- how they shop.
- A majority of shoppers (58%) are likely or very likely to use a drone delivery service if it were available in their community.
