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More than half of consumers (51%) have experienced a delivery issue with perishables. And when something goes wrong, the majority expect a full refund or immediate replacement, according to a new survey from InsureShield.
“Shipping perishables in the summer is a high-stakes challenge. Whether you’re a small gourmet shop, a national wine club, or a major grocer, delivering temperature-sensitive goods requires precision, protection, and a plan,” according to InsureSheild.
Key takeaways:
- 88% say it’s “very important or critical” that temperature-sensitive items are protected in transit.
- 68% expect same- or next-day delivery in hot weather.
- 74% demand full refunds for damaged perishables; 61% want instant replacements.
- Only 2% believe it’s the buyer’s responsibility to protect perishables.
- 68% more likely to buy from brands offering perishable shipping protection.
- 88% are influenced by guarantees like “arrives fresh or your money back.”
