Acosta Survey Reveals 75% of Shoppers Will Stick to Some New Habits Post-COVID-19

The latest shopper research shows COVID-19 concern levels may finally be waning, with current concern at 7.5 out of 10 — the lowest level reported since early March 2020.

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Findings released from a new Acosta survey show that shopping and eating behaviors adopted during the Coronavirus disease (COVID-19) pandemic will most likely stick around even post-pandemic.

“With vaccines rolling out, our latest shopper research shows COVID-19 concern levels may finally be waning, with current concern at 7.5 out of 10 — the lowest level reported since early March 2020. Even still, consumers realize there is a long road ahead. Thirty-five percent of shoppers think ‘normal’ is more than a year away,” says Colin Stewart, executive VP, business intelligence at Acosta. “What’s more, many behaviors developed during the pandemic will be here to stay. Post-COVID-19, 75% of consumers plan to stick with at least some of their new habits.”

From PR Newswire:

  • Fifty-three percent of shoppers reported spending less time in stores, while 50% of shoppers reported stocking up on food/cleaning supplies.
  • Twenty-one percent of shoppers reported they will go back to their pre-pandemic habits, while 16% of shoppers will continue with all or most of their new habits.

 

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