French supermarket chain Carrefour could be under pressure to do a deal with the likes of Amazon, after a deal between its French rival and a British online specialist threatened to leave it trailing behind in e-commerce.
French rival Casino on Tuesday agreed to use British online retailer Ocado’s e-commerce platform to expand its e-commerce grocery business in a deal that analysts say will allow Casino to outpace domestic rivals.
Analysts also believe it is only a matter of time before Amazon makes either a bid for a French retailer, or forms partnerships along the lines of what it has established in Britain and Germany, or becomes a provider of logistics and delivery services. France’s grocery market is worth $230 billion a year.
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