Exceptional Service a Must in Today’s Competitive Retail Environment

Success will come to those retailers who address the dynamic online shopping experience and future consumer demands.

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The online shopper is changing, and a stellar customer experience from point of sale to post-purchase across all channels is now required to thrive in the competitive world of retail. The 2017 UPS Pulse of the Online Shopper survey reveals a changing retail landscape where online shoppers purchase more from international retailers, shop more on mobile devices and rely more on marketplaces. The sixth annual study, based on the input of more than 5,189 qualified comScore panelists who made at least two online purchases in a typical three-month period, found these behavioral shifts are driven by the desire for better prices, unique products and increased convenience.

To meet those desires and ultimately succeed in today’s competitive environment, the authors of the survey say retailers must exceed service standards.

According to the survey, exceptional service standards include logistics, which play an even greater role in the consumer experience now as shoppers expect faster shipping and flexible delivery options including in-store pickup and traditional in-home delivery, as well as an equally efficient returns process.

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