The online shopper is changing, and a stellar customer experience from point of sale to post-purchase across all channels is now required to thrive in the competitive world of retail. The 2017 UPS Pulse of the Online Shopper survey reveals a changing retail landscape where online shoppers purchase more from international retailers, shop more on mobile devices and rely more on marketplaces. The sixth annual study, based on the input of more than 5,189 qualified comScore panelists who made at least two online purchases in a typical three-month period, found these behavioral shifts are driven by the desire for better prices, unique products and increased convenience.
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