McDonald’s franchisees say the company’s all-day breakfast launch has been a nightmare, according to Business Insider.
The new menu is slowing down service, reducing average ticket costs, and causing chaos in the kitchens, franchisees told Nomura analyst Mark Kalinowski in a new survey.
“In small stores, the problems are vast with people falling over each other and equipment jammed in everywhere,” one franchisee wrote in response to the survey.
Another wrote, “All-day breakfast is a non-starter. We are trading customers down from regular menu to lower-priced breakfast items. Not generating new traffic.”
A third called it “erratic, distorted, disorganized direction from McDonald’s,” while nearly a dozen more franchisees complained that it slowed down service and added complexity to the kitchens.
“Customers are abandoning us in droves because we are either too slow, or sub-par quality,” one franchisee wrote.
The all-day breakfast menu launched nationally on October 6, following regional tests. It’s still too early to tell whether it will be a success, but customers have been begging the chain for years to extend its breakfast hours.
The launch is part of McDonald’s efforts to revive business following seven straight quarters of same-store sales declines.
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