Dunkin' is looking to add more plant-based protein options for its breakfast menu.
In addition to coffee and doughnuts, the chain also sells other breakfast options such as sandwiches and bowls. CNBC reports that Dunkin's strategy on breakfast is to be cheaper than competitors, offering breakfast items for $2, $4 or $5. Meanwhile, it has also moved into offering lower-calorie options for customers seeking healthier breakfast options.
The meat substitute market is expected to grow 74 percent by 2023 to $2.5 billion, making it attractive to investors. Though, Dunkin' isn't the first restaurant to start offering plant-based alternatives. Just last week Burger King said it would launch its Impossible Whopper, made with Impossible Foods' Impossible Burger, nationwide later this year and White Castle has also tested the product.
However, as interest in planet-based meat becomes more popular, brands like Impossible Foods are unable to keep up with demand. Several restaurants have had to remove the burger off their menus as they experience a shortage that is expected to last until mid-May. Impossible reached out to distributors on April 10 saying that demand was outpacing the company's manufacturing capabilities and that it may not meet the requested quantities.
Still, Dunkin' may risk shortage risks if it means getting people in their stores. The chain reported earnings and revenue that topped analysts' estimates, however, there is a traffic decline despite investments in espresso machines and menu innovation.