Google-Backed FoodTrace Helps Restaurants And Distributors Source Local Foods

Within the next year, FoodTrace would like to expand throughout the Midwest and the West Coast.

FoodTrace logo 55229b5d439dd

Google-backed FoodTrace, a Chicago startup, makes software tools to connect restaurants and distributors to local farmers in order to manage daily sourcing needs, according to builtinchicago.org, a hub for Chicago startups. FoodTrace runs on a freemium model where both sides create a free profile with upgrade options for tools, insights, analytics and increased discovery.

While there are competitors in the space similarly looking to reduce friction and decrease barriers between farmers and suppliers, FoodTrace is “more scalable because rather than focus on logistics or delivery, we put our energy toward big data, analytics and connection, much like LinkedIn for small food businesses,” explained Riana Lynn, founder.  

Currently, buyers are located across the U.S., while suppliers are mostly small farmers and artisans based in and around Chicago. Within the next year, FoodTrace would like to expand throughout the Midwest and the West Coast. 

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