Westside Produce is the latest customer to pick up the food safety mantle and join iTrade’s iTracefresh program. As the leading global provider of supply chain software for the food and beverage industry, iTrade is pioneering efforts to build the world’s safest and most comprehensive global food supply chain. To underline its commitment to guaranteeing the safety of our food, it has removed all barriers to adoption, offering the iTracefresh traceability suite to any supplier, or indeed any buyer’s, entire supplier portfolio for the first year – free of charge.
“As a family business, ensuring that our customers have confidence in the safety of our food is incredibly important to us. As we continue to grow our company, iTrade’s traceability offer will also help us appeal to and comply with new buyer requirements quickly and easily. We are excited to join the world’s safest food supply chain and use traceability as a strategic differentiator,” comments S. Garrett Patricio, COO at Westside Produce.
In addition to protecting a supplier’s brands during recalls and enabling critical downstream supply chain visibility, iTrade’s traceability solutions help grow its customers’ businesses. Data from a yearlong pilot with a major industry buyer showed that suppliers adopting iTrade traceability increased their trading volumes by an average of 55 percent in just 12 months. Additionally, a sample of just four new growers added a combined $10 million in revenue over the same period.
“The world would be a better place if everyone knew where their food came from,” says Rhonda Bassett-Spiers, CEO of iTradeNetwork. “Consumers are choosing brands that can ensure the safety of their food and we are excited to have Westside Produce join us in creating the world’s safest food supply chain.”