Who knew that a fried chicken sandwich could cause such a frenzy?
It all started earlier this month when Popeyes unveiled its latest creation, a fried chicken sandwich.
Chicken. Brioche. Pickles. New. Sandwich. Popeyes. Nationwide. So. Good. Forgot. How. Speak. In. Complete. Sandwiches. I mean, sentences. pic.twitter.com/14kXBv4jJw— Popeyes Chicken (@PopeyesChicken) August 12, 2019
When lines started gathering outside Popeyes, Chick-fil-A pointed out on Twitter that the two sandwiches were strikingly similar.
Bun + Chicken + Pickles = all the ❤️ for the original. pic.twitter.com/qBAIIxZx5v— Chick-fil-A, Inc. (@ChickfilA) August 19, 2019
... y’all good? https://t.co/lPaTFXfnyP— Popeyes Chicken (@PopeyesChicken) August 19, 2019
And that was when the internet lost its cool.
Consumers across social media spent hours debating which sandwich was the best. According to DMN, the sensation was able to generate the equivalent of $23 million worth of advertising for Popeyes, without the company having to spend a single cent.
Shortly after the #ChickenSandwichWar broke out, some Popeyes stores experienced a shortage of the product. DMN reports that diners waited in long lines just to get a taste of the sandwich. Now, it will only take longer to it as demand for the sandwich outgrew supply company wide.
“The demand for the new chicken sandwich in the first few weeks following launch far exceeded our very optimistic expectations. In fact, Popeyes aggressively forecasted demand through the end of September and has already sold through that inventory,” the chain said in a prepared statement.
Popeyes announced that it will bring back the sandwich permanently, however a timeline has not been determined just yet.