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The in-store experience is rapidly changing, even before the Coronavirus (COVID-19) pandemic so retailers tap data for better decision making on how to serve customer wants and needs. Verizon and Deloitte lean into this trend, along with the arrival of 5G, through their new joint product, a mobile edge computing platform that uses real-time in-store data to make these decisions hoping to increase efficiencies and optimize supply chains.
Per Verizon:
- The platform will drive automation with near real-time monitoring, analytics, and insights within stores, distribution centers, and warehouses, enhancing operations, enabling customer personalization, and improving inventory productivity.
- Verizon’s 5G network and MEC, combined with advanced technologies such as video camera and sensor-based analytics, artificial intelligence (AI), and augmented reality (AR), are the foundational elements of the retail platform. Together with Deloitte’s retail industry and solution engineering experience, the two organizations have developed a set of enterprise-wide use cases that can be enabled by the platform, a reference architecture that amplifies back-office application integration value, and a customizable approach to accelerate outcomes and ROI.
- Verizon Business and Deloitte are collaborating with SAP to integrate SAP’s innovative software suite, including SAP Customer Activity Repository and SAP S/4HANA into the platform. Enablement of these technologies can offer retailers sustainable business performance and profitability acceleration across key levers, such as revenue, cost of goods sold, and operating margin.
