The price war in the American grocery aisle is getting more intense. And believe it or not, the reason isn’t Amazon.com.
Amazon’s debut as a brick-and-mortar grocery chain last year sent tremors through the supermarket industry, with Kroger Co. and other established players losing billions in market value. But with its plans for Whole Foods developing slowly, Amazon is looking like less of a short-term threat.
For now, Aldi and Lidl—two no-frills German discounters that are expanding quickly in the United States—are putting more pressure on grocery giants.
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