The search for the best price on food, product variety, quality and convenience is prompting consumers to hop from retailer to retailer. And in doing so, conventional grocery stores are losing out, according to recent data from Acosta.
The full service sales and marketing service provider reports in its latest Hot Topic Report that 76 percent of consumers shop at more than on retailer weekly, with the bulk (44 percent) visiting two retailers for staples, 23 percent visiting three and 9 percent hitting up three or more retailers weekly.
For 60 percent of consumers, price is the driving reason they hop retailers, while quality is the second most common reason that 41 percent of consumers visit more than one retailers, followed by availability (33 percent). Convenience only accounts for about 3 percent of shoppers.
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