Shoppers are increasingly shunning the center of grocery stores and hugging the perimeter as they trade packaged food for fresh food. That's bad news for an industry that's already struggling.
For years, nutritionists have been urging Americans to swap out processed foods for fresh options like fruits and vegetables. People now seem to be listening, and deflation among fresh food products has made eating healthier a more affordable option.
Consumers' quest for fresh is compounded by competition from private label brands, demands to lower prices and Amazon's impending purchase of Whole Foods, which is seen accelerating both price pressure and the shift to fresher food.
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