The direct-to-consumer (DTC) model went mainstream in the last six month, as online grocery shopping continues to grow in popularity, according to a GfK study.
“We seem to have come full circle now that the pandemic has brought DTC brands mainstream,” says Joe Beier, EVP of consumer insights at GfK. “The DTC players are building a physical retail footprint, seeing it as essential to their next level of growth. And, traditional brands, concerned about the potential erosion of share – particularly among the youngest shoppers – are getting into the DTC game, either buying up brands, or building DTC platforms for their existing brands.”
From EIN Presswire:
- In the last six months, six in 10 (62%) U.S. consumers tried a DTC brand.
- Roughly nine in 10 (88%) DTC “try-ers” said they were satisfied with their purchases, while just 10% were dissatisfied.
- 70% of consumers switched from traditional brands to DTC offerings in at least one category.
- 40% of U.S. consumers will buy more DTC products and services after lockdowns and restrictions have passed – while just 13% said they will buy less.
- When asked what attracts them to DTC brands, consumers most often cite convenience (48%), better value (37%), higher quality (36%), and “tailored to me” – customization (31%).
- One of the most popular D2C categories tried in the past year are packaged food and beverages (26%).