The American Frozen Food Institute (AFFI) and FMI—the Food Industry Association released the second Power of Frozen report, which finds frozen foods among the fastest growing categories in the grocery store.
This time last year, findings from another AFFI report hinted at the resiliency of frozen foods during a global pandemic such as the Coronavirus disease (COVID-19).
“The frozen food aisle has been a growth driver for retailers since 2016 with acceleration ahead of most other departments,” says AFFI president and CEO Alison Bodor. “Frozen foods are a pandemic powerhouse ringing in $65.1 billion in retail sales in 2020, a 21% increase compared to a year ago.”
- As consumers turned to online shopping at a record rate, the vast majority were also adding frozen to their digital cart.
- Amid the pandemic, the share of core frozen food consumers, defined as those who consume frozen food daily or every few days, rose from 35% in 2018 to 39% in 2020.