Scango developed a new approach to the supermarket shopping experience by bringing mobile-first technology into physical retail.
Its platform is designed to allow customers to scan products as they shop, manage their shopping baskets from their smartphones and complete the shopping journey digitally.
“We believe the future of supermarket shopping is about more than moving the checkout onto a smartphone. It is about creating a better connection between the customer, the products they buy and the technology that powers the store. Our goal is to work alongside retailers, understand their real challenges and develop a solution that can deliver practical value in the supermarket environment,” says Alejandro Delgado, founder and CEO of Scango.
Key takeaways:
· The platform’s intended direction includes integration with point-of-sale (POS) systems and the ability to work with retail information such as product catalogues, prices, promotions, inventory and transaction data. The objective is to help bridge the gap between a customer’s digital experience and the systems that support the physical store.
· For supermarket operators, this approach offers an opportunity to evaluate mobile shopping not simply as an additional customer-facing feature, but as part of a wider digital transformation strategy.
· Potential applications include streamlining the shopping journey, improving access to relevant retail information and creating new opportunities to understand operational performance.
