Consumer product manufacturers at the forefront of digital evolution will have an opportunity to establish virtually impenetrable market leadership, according to a recent study, “The Digital Future: A Game Plan for Consumer Packaged Goods” prepared for the Grocery Manufacturers Association by The Boston Consulting Group, Google and Information Resources Inc. The report provides insight into the impact of digital transition.
To access this report, go to: http://www.gmaonline.org/file-manager/IRI%20BCG%20Google%20eCommerce%20Cobranded_FINAL2.pdf
