Track and Trace in the Food Supply Chain

Visibility is getting better, faster and cheaper.

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Getty Images

The New Silk Road will link China to the Middle East and Europe by intermodal rail and road, cutting the current 40-45 days of transit via sea freight to 16-18 days over land. However, the route traverses harsh terrain and severe weather as it snakes through parts of China, Kazakhstan, Russia, Belarus, Poland and Germany. Temperatures can reach minus 40 degrees Celsius in the winter—an unacceptable level for perishable goods that can range from foodstuffs to notebook computers.

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