The growth of online grocery sales was steadily increasing, but once the Coronavirus (COVID-19) pandemic hit, the concept became common place. Technology developments in the space grow along with consumer adoption. The e-commerce solution, Rosie, made for independent grocers recently completed a Series A financing round, resulting in $10 million. Rosie plans to use the funds to optimize the grocery shopping experience with new digital features. Growth capital firm Avenue Growth Partners led the funding round.
Per Rosie:
This round of funding enables the company to:
- Introduce new features and tools to enhance the shopper and retailer experience
- Launch new products to provide a seamless omnichannel journey for shoppers at home, in-store, or on-the-go
- Further invest in monetization opportunities to increase retailer profitability
- Connect Consumer Packaged Goods (CPG) brands of all sizes to customers shopping online from their favorite local retailers.
- Recruit the best and brightest to accelerate product development and strengthen our market leadership position
“Rosie is investing in growth, maintaining our independence, and staying laser focused on providing a best-in-class ecommerce and omnichannel experience to leading local grocers,” says Nick Nickitas, founder & CEO of Rosie. “We’re thrilled to continue to execute on our vision of leveling the playing field so that independent grocers can strongly compete with national chains and online marketplaces. This investment will accelerate our tech roadmap, enable us to launch new products, and continue to rapidly scale up our retailer and brand community with new and existing partners.”
