Casino-Ocado Deal Could Force French Grocer Carrefour into Arms of Amazon

French supermarket Casino on Tuesday agreed to use British online retailer Ocado’s platform to expand its e-commerce grocery business in a deal that analysts say will allow the chain to outpace domestic rivals like Carrefour.

Reuters
Carrefour Market Voisins le Bretonneux 2012 03 5a1eee2b5a4d5

French supermarket chain Carrefour could be under pressure to do a deal with the likes of Amazon, after a deal between its French rival and a British online specialist threatened to leave it trailing behind in e-commerce.

French rival Casino on Tuesday agreed to use British online retailer Ocado’s e-commerce platform to expand its e-commerce grocery business in a deal that analysts say will allow Casino to outpace domestic rivals.

Analysts also believe it is only a matter of time before Amazon makes either a bid for a French retailer, or forms partnerships along the lines of what it has established in Britain and Germany, or becomes a provider of logistics and delivery services. France’s grocery market is worth $230 billion a year.

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