A study by Clutch found that consumers expect companies to have a good corporate social responsibility, particularly those related to the food and beverage industry.
People expect food-related industries, like grocery retailers (70 percent) and restaurants (62 percent), to commit to corporate social responsibility, followed by the technology (70 percent) and fashion (65 percent) industries.
"With food, you're putting those things in your body," says Jen Bemisderfer, managing director of RH Strategic, a public relations agency in Seattle. "With clothing, you're wearing it on your body or next to your body. It might seem that technology wouldn't fit along these lines, but we treat smartphones today as an extension of ourselves."
Consumers are more willing to purchase items from businesses that act in ways that support the well being of individuals, local communities and the global community.
The study found that people primarily want grocery retailers and restaurants to address local food insecurity by feeding those in need. A Boston-based food truck, Chicken & Rice Guys, lived up to consumer expectations by extending their products to the local community.
"Making and serving hot, delicious food is what we do best, so it's only natural we focus on issues of food insecurity and hunger within our community," says Steve Collicelli, business manage of Chicken & Rice Guys.
Consumers not look at humane practices within the industry, it also looks at the environmental practices as well. Consumers are more willing to become loyal to a company that has morals that align with their own.
