Continuing to be a threat to the grocery sector, Amazon is leading shares in the online grocery market.
According to a Brick Meets Click's survey, Amazon has captured 30 percent of U.S. online grocery spending. Next in online grocery sales shares were mass merchants (13 percent), online delivery platforms (11 percent), warehouse clubs (6 percent) and meal kit providers (4 percent).
Amazon has transformed how households shop for groceries by acquiring Whole Foods and offering subscription services like AmazonFresh, Prime Pantry and Prime Now, meaning consumers essentially won't have to leave their homes to get their products.
Supermarket News reports that there are still opportunities for grocers to grow their online presence, however. The survey found that households that purchase groceries online are doing so more than twice monthly, compared with 1.7 times for Amazon.
The survey also found that while Amazon's customers spent an average of $45 for their grocery orders, other companies saw as much as $143. Supermarkets can also leverage their physical locations and strengthen online grocery shopping frequency to protect their customer base, generating more online trips.
