Chick-fil-A Invades the Meal Kit Industry

Chick-fil-A will start offering "mealtime kits" at 150 restaurants in the Atlanta area, making it the first fast-food chain to offer a meal kit service.

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Starting in late August Chick-fil-A will start offering "mealtime kits" at 150 restaurants in the Atlanta area, making it the first fast-food chain to offer a meal kit service, Business Insider reports.

Competing with the likes of Blue Apron and Hello Fresh, the chain's varieties will include fresh, pre-measured ingredients, however, the mealtime kits will be available at the restaurant's drive-thrus or counters. 

According to Business Insider, Chick-fil-A is selling five different meals: chicken parmesan, chicken enchiladas, crispy Dijon chicken, pan-roasted chicken and chicken flatbread. Each meal will serve two people,costs $15.89 and can be prepared in less than a half hour.

The company said in a statement that the kits were designed for the customers convenience. Guests won't have to order ahead, subscribe to a service or make an extra stop at the grocery store. 

The kits will only be available in the Atlanta until mid-November, Business Insider reports. It's possible the restaurant may expand to more locations in the future.


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