
Choco introduced multi-language ordering within Choco AI, allowing food distributors to handle customer orders in any language via email, WhatsApp, voicemail, or text.
“Thanks to our close ties with food service and retail partners, we’ve seen firsthand how traditional order translations can lead to costly errors and wasted resources,” says Daniel Khachab, co-founder and CEO of Choco. “We are very proud to be breaking down barriers between food service and wholesale by expanding our AI to enable seamless ordering options for non-native English-speaking restaurant workers. In this way, we are not only supporting our wholesale partners in supplying all of their customers quickly and easily, we’re helping to advance inclusivity in the industry.”
Key takeaways:
- Nearly half of the U.S. restaurant workforce identifies as Hispanic, Latino, Asian, or other backgrounds where the native language is not English. Multi-language ordering makes it simple for these individuals to place orders in their native language.