When food-safety expert Bill Marler saw The New York Times' trend piece on Silicon Valley's recent obsession with raw water, he thought he was reading a headline from The Onion.
According to The Times, demand for unfiltered water is skyrocketing as tech-industry insiders develop a taste for water that hasn't been treated, to prevent the spread of bacteria or other contaminants.
In San Francisco, "unfiltered, untreated, unsterilized spring water" is selling for as much as $60.99 for a 2.5 gallon jug. Startups dedicated to untreated water are popping up. And while fans say raw water is perfect for those who are "extreme about health," Marler—a food-safety advocate and a lawyer—says the opposite is true.
"Almost everything conceivable that can make you sick can be found in water," Marler told Business Insider.
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