Wendy's Will Defend its Fresh Beef Brand against McDonald's

Some analysts say the push by McDonald's into fresh beef territory could improve the company's same-store sales.

April 3, 2017

CNBC.com

McDonalds Arches 550087140606e

Wendy's is embroiled in a battle over fresh beef patties after the fast food chain came after McDonald's on Twitter.

McDonald's announced in a tweet that it would use fresh beef in its Quarter Pounder burgers in most of its restaurants by mid-2018. Wendy's tweeted in response: "So you'll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend."

Wendy's CEO Todd Penegor said that the fast food chain is being a "challenger with charm" and is simply defending its territory.

For the original article, please click here.

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