Food Recalls Don’t Worry Consumers

Despite increased food recalls and outbreaks of contamination, consumers in the U.S. are not any more concerned over the safety of the food supply.

Oct 23, 2012
Circana (formerly known as IRI and The NPD Group)

Research firm NPD’s latest Food Safety Monitor report shows that for the period of January through August of this year, on average, 60 percent of U.S. consumers were somewhat or slightly concerned about the safety of the U.S. food supply, 25 percent were extremely or very concerned, and 15 percent were not concerned at all.

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