FMI launched a renewed brand identity as FMI - The Food Industry Association, reflecting its strategy to more broadly represent the food marketplace and embrace a more interconnected supply chain. FMI views retail as the heart of the food industry and recently expanded its membership in response to retailers’ needs, helping them facilitate access and connectivity with suppliers and other business partners.
“FMI provides the most productive forum for connecting and holding constructive dialogue across the food industry,” FMI president and CEO Leslie Sarasin remarked on the association’s announcement regarding a renewed focus. “Driven by consumer relevance, we are in the business of food, wherever it is bought, sold or produced, and we are well-positioned to represent everything in the shopping basket – and work closely with every participant in the marketplace.”
This new food marketplace requires an expanded aperture to include the array of experiences of today’s grocery shopper, and so too will the FMI brand.
FMI maintains its position in the following strategic areas:
Effectiveness on public policy
FMI plays a pivotal role in serving as the central voice of the food industry, leading the charge with legislative and regulatory bodies to bring attention and make progress on the issues that affect its members. FMI has a long track record of success, from affecting legislative bills to arguing for causes at the highest level, including the U.S. Supreme Court.
Commitment to the issues that matter
FMI boldly tackles the issues that matter most to its members, helping illuminate today’s priorities and identify the next ones on the horizon. FMI employs thought leaders on mission-critical areas for the industry, such as food safety, and has the expertise and focus to serve as a go-to source for thinking, information and education.
A forum for high-impact industry dialogue
FMI has a long-standing, close relationship with senior executives at the leading food industry companies, as well as other industry associations, and provides a uniquely powerful forum for bringing the right industry participants together to share best practices, problem-solve and operationalize for results.
Dedication to consumer and operational insights
FMI is regarded as the foremost thought-leader in consumer and operations research. The group envisions the future for both a physical and digital shelf where an omnichannel shopper will be the ultimate influencer in how the food industry does business.