Anheuser-Busch ABInBev announced plans to make 100% of its product in packaging that is returnable or made from majority recycled content by 2025.
ABInBev’s packaging sustainability journey accelerated in 2012 with a commitment to remove 100,000 metric tons of packaging material globally. It acceded this goal in 2016, removing 146,000 metric tons of material from packaging while maintaining quality. What’s more, ABInBev worked in its breweries around the world to achieve an average 98% recycling rate.
The next challenge is to make sure all products are in packaging that is returnable or made from majority recycled content, starting with a 46% baseline.
To get there faster, it formed partnerships with the Ellen MacArthur Foundation, the Closed Loop Fund and the Glass Recycling Coalition, as well as peers, consumers, vertical operations, local governments and suppliers.