While 68% of companies currently utilize a routing and scheduling (R&S) solution, there is a significant "satisfaction gap" in the market, according to "Routing & Scheduling Reality Check" survey, presented by ORTEC and JBF Consulting.
Only 10% of respondents reported being "very satisfied" with their current provider, while 46% remain "neutral" and 20% are "dissatisfied." As companies look toward the next three years, nearly 30% of organizations are seeking integrated territory and daily scheduling planning, and 26% are prioritizing predictive delivery time estimates to meet evolving customer demands.
"The data shows that 'good enough' is no longer sufficient for modern fleet operations and logistics providers," says Aaron Geiger, managing director of enterprise sales at ORTEC. "With a significant portion of the industry feeling neutral about their current tools, our focus remains on providing a high-satisfaction alternative that moves beyond basic tracking to true, predictive optimization based on proven data and analytics."
Key takeaways:
· The survey results underscore a clear opportunity to elevate the industry standard from "functional" to "exceptional."
- The 46% neutral satisfaction rate is an invitation to provide a higher standard of service.
- C-suite (9%) and director-level (36%) leadership are increasingly driving tech adoption, focusing on high-demand capabilities like integrated territory and daily scheduling planning (nearly 30%).
- 60% of companies are moving toward automated customer delivery updates.
- 66% of the market is currently neutral or dissatisfied with their routing and scheduling solution.
- While 45% of operations still rely on static routing, the primary barriers identified in the survey are cost (35%), operational complexity (25%), and data issues (23%).
- Warehouse and transportation leaders justify tech investments by focusing on the KPIs that matter most: fleet utilization (36%), vehicle uptime (28%), and route optimization efficiency (21%).
"Our mission is to help clients find the 'right fit' in a market where one in five users are actively dissatisfied with their current solution," says Brad Forester, CEO of JBF Consulting. "By remaining vendor-agnostic, we can help companies navigate these high satisfaction gaps and overcome the resource constraints that prevent them from achieving true operational excellence through systematic implementation of the right processes, people, policy and technology, while helping to plan a long-term strategic roadmap that maximizes their investment."
