Carrefour Group has acquired start-up Potager City, the leading distributor of online subscription-based boxes of extra-fresh and seasonal fruit & vegetables sourced via short distribution channels.
Created by Yoann Alarçon, Potager City sells various fruit and vegetable boxes, delivered to pick-up points or to companies, together with healthy, straightforward and quick menus to help people eat better on a day-to-day basis. To do this, the start-up has developed a unique network of more than 750 local producers and partner fruit and vegetable growers and farmers. They have all been carefully selected based on the high quality of their produce, their expertise and their commitment to a more responsible form of production that places the emphasis on taste.
The Lyon-based start-up employs 110 people and delivers to 350 towns in France via seven logistics centers and a network of more than 3300 pick-up points. This way, it is able to operate as closely as possible to consumers and the partner producers who supply it. Carrefour Group’s acquisition of Potager City will help it speed up its growth and ensure that as many people as possible are able to eat more healthily.
“With this acquisition, Carrefour is strengthening its food e-commerce offering. Customers will be able to subscribe to a practical, commitment-free box delivery service, providing them with extra-fresh, seasonal and local products that are both tasty and responsible, fully in line with our company purpose – the food transition for all,” says Amélie Oudéa-Castéra, the group's executive director of e-commerce, data and digital transformation.