Customer visits to restaurants and food outlets continued a negative path in the quarter ending June 30, according to The NPD Group. The decline marks six quarters in a row with no traffic growth, something The NPD Group reports the U.S. foodservice industry has not experienced since the Great Recession.
Average check size reflected higher menu prices, rising 2.6 percent.
“No doubt the rising cost of a restaurant meal is weighing heavily on industry traffic performance,” says Bonnie Riggs, restaurant industry analyst for The NPD Group. “The vast majority of consumers give restaurants fairly low ratings on affordability compared to other customer satisfaction attributes.”
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