More than a year after the Food and Drug Administration signaled that it would soon nail down exactly what the word “natural” means, the agency has yet to provide any guidance—and baffled consumers are suing.
They’ve sued Sargento, the dairy giant, because the cows behind its “natural” cheeses are given genetically modified feed. They’ve sued Walmart over its “all-natural” pita chips, which contain thiamine mononitrate and folic acid—both B vitamins that are made synthetically.
Since January, court filings show that there’s been an uptick in lawsuits against food companies regarding “all-natural” and “natural” claims--and some lawyers say the FDA’s continued silence is to blame.
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