
ORTEC launched an integrated routing and loading solution, designed to optimize high-volume, time-sensitive beverage logistics. Fully embedded within SAP ERP, the solution enables distributors to manage order processing, route planning, and truck loading in a single, unified workflow.
“Bringing routing and loading optimization directly inside SAP gives beverage distributors a powerful tool to control costs while delivering exceptional customer experiences,” says Aaron Geiger, director of business development at ORTEC. “Our customers see tangible improvements in efficiency, service, and bottom-line results almost immediately.”
Key takeaways:
· By optimizing routes and loading plans simultaneously, ORTEC’s intelligent algorithms maximize vehicle utilization, reduce fuel and mileage, and streamline loading, all with minimal planner intervention.
· The suite helps distributors manage their entire delivery lifecycle, from order management and route optimization to real-time monitoring and performance analytics, within a single connected ecosystem.
· Distributors also gain real-time visibility into delivery progress through SAP dashboards, with proactive alerts for load discrepancies or route changes.
· Beyond routing and loading, ORTEC’s Beverage Suite includes additional modules such as the following:
Order Management Optimization – Automates and streamlines order intake, allocation, and fulfillment.
Advanced Route Planning – Uses dynamic algorithms to adapt to real-world constraints such as traffic, delivery windows, and fleet limitations.
Smart Truck Loading – Ensures optimal weight distribution, maximizes capacity, and reduces loading times.
Real-Time Execution Monitoring – Provides live fleet tracking, proactive alerts, and accurate ETA predictions.
Analytics and Reporting – Delivers actionable insights and KPI tracking to continually refine operations.




















