Smaller Packaging, No-Calorie Soda the Future of Coca-Cola

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The future of Coca-Cola has started to emerge as James Quincey prepares to take the reins at the world's largest beverage company.

"We upped the marketing investment, we improved execution, we transformed the bottling system—refranchising it—and I think the whole team has pulled that together," Quincey said Thursday on CNBC's "Squawk on the Street."

He said plans include focusing on growing smaller-sized packages and no-calorie sparkling beverages. In the latest quarter, smaller package production grew nearly 10 percent in volume, while no-calorie colas saw accelerated growth in the second half of the year.

Quincey, Coke's current president and chief operating officer, will succeed Muhtar Kent as CEO on May 1. Kent will continue as Coke's chairman.

Learn more about the changes in store for Coca-Cola here.