Refrigerated Holdings launched COBRA Technology, a supply chain visibility and automation platform built by the people who haul fresh seafood for a living.
COBRA connects every handoff between shippers, suppliers, carriers and receivers, so shipments move on time.
"Most software companies think LTL is a sandwich," says Sam Averbuch, president of Refrigerated Holdings. "We built COBRA on our own docks, timing flights, pickups and deliveries for Burnsed across dozens of partners. Burnsed is our first customer and our toughest one. If it works for 30 million pounds of fresh seafood a year, it will work for you."
Key takeaways:
COBRA follows a shipment from arrival to delivery and keeps every party on the same clock:
- Flight tracking: monitors inbound air freight and flags delays before they ripple downstream.
- Airport pickups: times dispatch to actual arrival, not the original schedule.
- Cold storage: records when product enters and leaves temperature-controlled facilities.
- Cross-docking: coordinates transfers between carriers and consolidation points.
- Freight brokerage: matches loads to capacity when additional trucks are needed.
- Live tracking: shows shippers and receivers where their freight is in real time.
- Delivery scheduling: aligns pickups, dock times and receivers so no one waits on anyone.
- Final-mile delivery: confirms delivery with digital records, closing the loop.
· COBRA is designed as a plug-and-play system, with no lengthy implementation or "discovery phase."
