Crisp launched Crisp Halo, an AI platform that integrates agentic AI with sales and supply chain data to help CPG brands, retailers, and distributors quickly analyze performance, identify root causes of trends, and make immediate decisions across their retail operations.
- Crisp Halo embeds agentic AI directly into retail workflows, enabling CPG teams to get trusted answers in seconds and understand not just what happened, but why.
- The platform provides SKU and store-level data access with customizable workflows and consistent data governance, allowing brands to identify root causes of sales trends and supply chain issues.
- Built on the Crisp Retail Data Foundation, Halo seamlessly integrates with existing systems and can run fully within a customer's own infrastructure for strict data residency requirements.
- New Central Desk and Customer Desk features enable customized reporting and drill-down analysis across retail performance, with retailer-specific metrics and terminology for account teams.
Crisp launched Crisp Halo, a new platform for CPG brands, brokers, distributors and retailers to speed time to insights and time to action through a unified infrastructure that embeds AI across existing retail workflows to meet the unique needs of each organization.
Built on top of the Crisp Retail Data Foundation, Crisp Halo seamlessly integrates agentic AI with sales and supply chain data enabling brands to quickly analyze sales, revenue, inventory and retail performance, uncover why results are happening, and implement changes immediately.
“Unlike traditional platforms with bolted-on AI capabilities, Crisp Halo enables CPG teams to get answers they can trust in seconds, helping them understand not just what happened, but why,” says Are Traasdahl, founder and CEO of Crisp.
Key takeaways:
· Crisp Halo embeds AI into every aspect of a CPG brand’s retail operations so customers can easily identify the root cause of any sales trend or supply chain issue. CPG brands can access data from their retail partners down to the SKU or store level, enrich data to align with their organization’s product hierarchy and customize workflows to achieve desired outcomes, all within a consistent data governance layer.
· For organizations with strict data residency or security requirements, Crisp Halo can also run fully within a customer's own infrastructure, giving IT and security teams complete control over where retail data lives while still delivering the same unified AI experience.
· Also new are the Central Desk and the Customer Desk, which enable CPG brands to build highly customized reports and drill down into any dashboard element to query underlying retail data across SKUs in seconds, all within the same user interface.
· The Central Desk is designed for category management, revenue growth management, sales strategy and supply chain planning and gives teams visibility across their retail portfolio. Brands can track performance across every product, store and distribution center, trace movement to specific stores and items, and understand which events are driving changes.
· The Customer Desk supports account teams that work with national retailers and includes metrics, operational logic and terminology specific to each retailer, allowing for more nuanced analysis.
