Food Marketing Institute (FMI) in partnership with Market6, a provider of collaboration solutions for grocers and their suppliers, announced the FMI Collaboration 2.0 project, a multiyear initiative to help grocers and manufacturers improve how they work together around key shared business processes to grow sales, profits and customer satisfaction and loyalty.
Pat Walsh, chief business development officer and supply chain vice president for FMI, will announce the initiative by leading a panel discussion in Chicago at FMI Connect 2015 on Collaboration 2.0: A Next-Generation Model of Better, Consumer-Focused Partnerships. The panel discussion will be Tuesday, June 9, from 8:00 to 8:50 a.m. CT.
The goal of the FMI Collaboration 2.0 project is to help grocers and suppliers bring more customer-focused decision-making into categories and stores around shared business processes including supply chain execution, inventory optimization, execution of promotions and introduction of new items.
“At FMI, we’re constantly looking for ways to help food retailing merchants and their manufacturing partners make their work together as trading partners more efficient, profitable and customer focused,” said Walsh. “The FMI Collaboration 2.0 Project is designed to highlight best practice collaboration examples from the industry today and provide a road map to help others leverage and build on those models within their own organizations.”
Additionally, FMI’s Walsh will share information on the organizational, business process and technical changes needed to improve collaboration.
This initiative is being launched at the 2015 FMI Connect Conference with a panel discussion that will include speakers from Kroger, a leader in the field, and three of their key suppliers, Kraft, Coca-Cola and Campbell’s.
• Mel Bomprezzi, VP of Merchandising, The Kroger Co.
• Mike Cinque, President, Kroger Team, The Coca-Cola Company
• Colleen Flaherty, VP of Sales, Kraft Foods, Inc.
• Geoff Kuzio, Customer Vice President–Kroger, Campbell Soup Company
During this session, FMI will release the white paper “Unlocking the Benefit of Collaboration,” which was developed jointly with FMI member and knowledge partner, Market6.
To register for FMI Connect and to attend this session, visit www.FMIConnect.net
To learn more about the FMI Collaboration 2.0 project and to obtain a copy of the white paper “Unlocking the Benefit of Collaboration,” please visit www.market6.com/collaborate.