Ahold Delhaize USA and Swisslog Partner for New Micro Fulfillment Pilot

The pilot launch is expected to expand e-commerce fulfillment capabilities as part of readying an omnichannel supply chain and supporting the U.S. brands.

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Peapod Digital Labs - Ahold Delhaize USA’s digital, e-commerce and commercial engine - entered a micro-fulfillment technology pilot with The GIANT Company. The pilot will leverage Swisslog’s solution as well as Peapod Digital Labs’ proprietary manual picking capabilities. The pilot launch is expected to expand e-commerce fulfillment capabilities as part of readying an omnichannel supply chain and supporting the U.S. brands.

“Over the past year, all Ahold Delhaize USA companies have seen a tremendous increase in online sales growth, and we believe this growth is here to stay,” says JJ Fleeman, president of Peapod Digital Labs and chief e-commerce officer. “As we think about shifting consumer expectations and the future of omnichannel shopping, we must continue to build and evolve our already strong infrastructure to optimize pick-up and delivery. We’re excited to kick off this pilot with The GIANT Company and Swisslog as we continue to build out e-commerce fulfillment capabilities, which we believe will be key in supporting continued omnichannel growth.”

Per Ahold Delhaize:

  • The EFC is planned for the Philadelphia market to help meet customer demand in Center City and South Philadelphia. This location is expected to fulfill approximately 15,000 online orders per week for delivery to customers’ homes.
  • Ahold Delhaize USA companies will continue other micro-fulfillment tests, such as the multi-shuttle pilot with Stop & Shop and TakeOff Technologies in the Hartford, Conn., market. Additional micro-fulfillment pilots will be announced in the coming months. 
  • Applying the advantages of the AutoStore grid storage density and goods-to-person productivity gains in tandem with Peapod Digital Labs’ picking system         
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