Overcoming E-Commerce Challenges with Strategic Packaging Decisions

The future is bright for brands pursuing primary packaging designed to sell and ship in the e-commerce channel.

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The method of transporting products to traditional retail stores has been optimized down to a science over the years. Identical products pack neatly into corrugated boxes, which ship together on a skid to the retailer. Seldom do products arrive damaged, as they have been optimized to be shipped and sold in palletized units.

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