Waitrose, the British supermarket chain, has announced a long-term partnership agreement with fruit supplier Primafruit, the U.K.-based firm specializing in fresh fruit sourcing, to exclusively manage the sourcing of imported fruit categories, according to Fresh Produce Journal.
Effective from May 2015, the agreement is aimed at enabling Waitrose to build closer links with its growers.
It is hoped that the shorter supply chain will also ensure greater stability for growers, and provide increased opportunity for Waitrose and its growers to plan strategically for the long term, including the creation of a produce development fund.
As part of the new agreement, Waitrose and Primafruit will be packing all imported core fruit in a single pack house in Evesham, creating a number of jobs.
The move builds on the retailer's focus on complete supply chain transparency through short and dedicated supply chains. Waitrose sources all its meat, poultry, fish, eggs and milk from known groups of farmers, creating close collaboration, encouraging best practice and ensuring a sustainable return for producers.
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